Development and marketing of user friendly bookkeeping program software for small and medium enterprises (SMEs) in the Netherlands

Project details

Name of organisation: Create Consultancy
Position: Information Technology Entrepreneur / Founder
Start - end date: 01/01/2010   -   02/28/2019
Team leader:
Location: Home-based
Description of value:
Donor: No donor


Create Consultancy is marketing and co-developing bookkeeping software for small entrepreneurs mainly in the Netherlands, but also for some Flemish (Belgian) Entrepreneurs.   

Mac Bookkeeping software for entrepreneurs

Mac Bookkeeping software for entrepreneurs is currently used by Dutch entrepreneurs for their the administration and their tax declaration. Received positive review: “Super practical bookkeeping package, finally after years of waiting, good bookkeeping software for the Mac”.

  • Allows you to manage your projects, including hour administration and specifications;
  • Allows you to automatically create invoices and reminders in your own layout;
  • Fast introduction of invoices, easy import options from your bank;
  • Keep a kilometre record and registration (‘kilometerregistratie’);
  • Easy tax declaration (turnover (‘omzetbelasting’), and income tax (‘inkomstenbelasting’)) in the Netherlands;
  • Specially designed and developed for the  Apple Mac;
  • Developed in Apple Swift programming language, for Mac OSX.

More info at website (in Dutch): Mac boekhoudprogramma

More info at App store (in Dutch): Mac boekhoudprogramma on the Mac App Store 
My role: 

  • Pioneering in the development of new software for SMEs. Developing bookkeeping software;
  • Investor (time and money);
  • Researching and analysing the market (also using Google Analytics); 
  • Software testing, KM strategy development / implementation, conduct surveys to measure client satisfaction /identify broadly shared areas for further improvement;
  • Quality assurance and testing of software applications, website and web applications. Develop a tool for gathering best practices on software programming;
  • Making help videos explaining how the program works, making voice-overs; 
  • Marketing with the purpose of increasing website views and sales, designing materials with a professional look; 
  • Giving feedback on software for further improvement and user friendliness; 
  • Logo design and design of other promotional material. 
  • Communications, report writing, presentations and market analysis (SEO/learning/website/manuals/videos).