Development and marketing of user friendly bookkeeping program software for small and medium enterprises (SMEs) in the Netherlands

Project title:
Name of organisation: Create Consultancy
Team leader:
Position: Information Technology Entrepreneur / Founder / Director
Start date: 2010-01-01
End date: 2029-08-31

Mac Bookkeeping software for entrepreneurs

Mac Bookkeeping software for entrepreneurs is currently used by Dutch and Flemish entrepreneurs for their the administration and their tax declaration. Received positive review:

“Super practical bookkeeping package, finally after years of waiting, good bookkeeping software for the Mac”.

  • Allows you to manage your projects, including hour administration and specifications;
  • Allows you to automatically create invoices and reminders in your own layout;
  • Fast introduction of invoices, easy import options from your bank;
  • Keep a kilometre record and registration ('kilometerregistratie');
  • Easy tax declaration (turnover ('omzetbelasting'), and income tax ('inkomstenbelasting')) in the Netherlands;
  • Specially designed and developed for the  Apple Mac;
  • Developed in Apple Swift programming language, for Mac OSX.

More info at website (in Dutch): Mac boekhoudprogramma

More info at App store (in Dutch): Mac boekhoudprogramma on the Mac App Store 
My role:

  • Developing and implementing a knowledge management, learning and marketing strategy to increase sales of bookkeeping software, increase client satisfaction and continuously process feedback from entrepreneurs;
  • Pioneering in the development of new software for SMEs. Developing bookkeeping software;
  • Investor (time and money);
  • Researching and analysing the market (also using Google Analytics); 
  • Software testing, KM strategy development / implementation, conduct surveys to measure client satisfaction /identify broadly shared areas for further improvement;
  • Quality assurance and testing of software applications, website and web applications. Develop a tool for gathering best practices on software programming;
  • Making help videos explaining how the program works, making voice-overs; 
  • Marketing with the purpose of increasing website views and sales, designing materials with a professional look; 
  • Giving feedback on software for further improvement and user friendliness; 
  • Logo design and design of other promotional material. 
  • Communications, report writing, presentations and market analysis (SEO/learning/website/manuals/videos). 


Location: Home-based
Description of value: