Development and marketing of user friendly bookkeeping program software for small and medium enterprises (SMEs) in the Netherlands
Project details
Name of organisation:
Create Consultancy
Position:
Information Technology Entrepreneur / Founder / Director
Start - end date:
01/01/2010 - 08/31/2029
Team leader:
Location:
Home-based
Value:
Description of value:
Donor:
Description
Mac Bookkeeping software for entrepreneurs
Mac Bookkeeping software for entrepreneurs is currently used by Dutch and Flemish entrepreneurs for their the administration and their tax declaration. Received positive review:
“Super practical bookkeeping package, finally after years of waiting, good bookkeeping software for the Mac”.
Allows you to manage your projects, including hour administration and specifications;
Allows you to automatically create invoices and reminders in your own layout;
Fast introduction of invoices, easy import options from your bank;
Keep a kilometre record and registration (‘kilometerregistratie’);
Easy tax declaration (turnover (‘omzetbelasting’), and income tax (‘inkomstenbelasting’)) in the Netherlands;
Specially designed and developed for the Apple Mac;
Developed in Apple Swift programming language, for Mac OSX.
Developing and implementing a knowledge management, learning and marketing strategy to increase sales of bookkeeping software, increase client satisfaction and continuously process feedback from entrepreneurs;
Pioneering in the development of new software for SMEs. Developing bookkeeping software;
Investor (time and money);
Researching and analysing the market (also using Google Analytics);
Software testing, KM strategy development / implementation, conduct surveys to measure client satisfaction /identify broadly shared areas for further improvement;
Quality assurance and testing of software applications, website and web applications. Develop a tool for gathering best practices on software programming;
Making help videos explaining how the program works, making voice-overs;
Marketing with the purpose of increasing website views and sales, designing materials with a professional look;
Giving feedback on software for further improvement and user friendliness;
Logo design and design of other promotional material.
Communications, report writing, presentations and market analysis (SEO/learning/website/manuals/videos).