Development and marketing of user friendly bookkeeping program software for small and medium enterprises (SMEs) in the Netherlands

Project details

Name of organisation: Create Consultancy - Intelligent IT
Position: Information Technology Entrepreneur / Co-Owner
Start - end date: 01/2010   -   06/2016
Team leader: Create Consultancy - Intelligent IT
Location: Home Based
Value: -
Description of value:-
Donor: No donor


Create Consultancy is marketing and co-developing bookkeeping software for small entrepreneurs in cooperation with Intelligent-IT. The main objective is to make the software very user friendly. Three projects include.

1) All-in-one bookkeeping package for Mac users: 'Mac-boekhoudprogramma'

Mac Bookkeeping software for entrepreneurs is currently used by Dutch entrepreneurs for their the administration and their tax declaration. Received positive review: "Super practical bookkeeping package, finally after years of waiting, good bookkeeping software for the Mac".

  • Allows you to manage your projects, including hour administration and specifications.

  • Allows you to automatically create invoices and reminders in your own layout.

  • Fast introduction of invoices, easy import options from your bank.

  • Easy tax declaration.

  • Specially designed and developed for the  Apple Mac.

  • Developed in Apple Swift programming language, for Mac OSX

  • More info at website (in Dutch): Mac boekhoudprogramma

  • More info at App store (in Dutch): Mac boekhoudprogramma on the Mac App Store

My role:

- Pioneering in the development of new software for SMEs. Developing bookkeeping software.
- Researching and analysing the market (also Google Analytics);
- Software testing, KM strategy development / implementation, conduct surveys to measure client satisfaction /identify broadly shared areas for further improvement,
- Quality assurance and testing of software applications, website and web applications. Develop a tool for gathering best practices on software programming.
- Making help videos explaining how the program works, making voice-overs;
- Marketing with the purpose of increasing website views and sales, designing materials with a professional look;
- Giving feedback on software for further improvement and user friendliness;
- Logo design and design of other promotional material.
- Communications, report writing, presentations and market analysis (SEO/learning/website/manuals/videos).